TCCC

Brand Identity + Front End Development 

The Tribal Community Coordinating Center (TCCC) is a partner in fighting commercial tobacco in California tribal communities. TCCC hosts materials, trainings, and resources for tribal partners to help keep tobacco sacred.

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An Identity That Tells A Story

TCCC's identity had to capture all the various tribes and tribal communities that are still present today in California. The mark pulls from the 4 different geographic locations of California: costal, desert, forest, and rural. The center diamond shape represents TCCC connecting them all.

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Passing Along Historical Data

Keeping traditions is a huge part of tribal communities. When I create the data and resources, I try to maintain that respect and history for tribes to from that connection and be able to share this information with future generations. 

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Respecting Sacred Tobacco

The TCCC identity has reached across multiple trainings and events that I have develop sub-brands and materials for. I worked directly with Tribal Members to create the branding for the Tribal Projects Meeting. As well as creating a poster to be sent to tribal health clinics and our other tribal partners for participating and submitting abstracts. I illustrated tobacco plants that were native to the regions in which the funded tribes were located and used a dot plot to show how common each plant was.

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Cultural Humility in Digital Spaces

I was also the lead for designing and helping with the front end development of the TCCC website. I wanted to keep the respect and cultural humility across the website and make it a valuable resource for tribes. 

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